MUNICH (AP) — The head brewmaster of Weihenstephan, known as the world’s oldest brewery, has a surprising preference: he enjoys alcohol-free beer. While Tobias Zollo admits he loves regular beer more, he often reaches for alcohol-free options during work or lunch. He appreciates its flavor, noting it has fewer calories than many soft drinks, a result of the brewery’s unique method of removing alcohol from the beer.
“You can’t drink beer every day — unfortunately,” Zollo joked recently at the Bavarian state brewery located in Freising, about 31 kilometers (19.26 miles) north of Munich. This lighthearted remark underscores a reality faced by many beer lovers today: the rising popularity of alcohol-free beer in a time when overall beer consumption is declining.
This trend is reflected at Weihenstephan, which was established in 1040 by Benedictine monks. Currently, alcohol-free wheat beer and lager account for 10% of the brewery’s production. Since entering the market in the 1990s, the demand for non-alcoholic options has surged, mirroring broader patterns in Germany’s beer industry.
“As a brewer, I have to say this — people are unfortunately drinking less beer,” Zollo remarked the day before Oktoberfest officially commenced. He emphasizes the desire to provide a crisp and refreshing taste with their non-alcoholic offerings, aiming to cater to those looking for alternatives.
Even during Oktoberfest, which is renowned for celebrating alcoholic beverages, alcohol-free beer has carved out a place. Out of the 18 large tents at the festival, 16 offer non-alcoholic beer throughout its 16-day run. This drink is priced similarly to its alcoholic counterpart, ranging from 13.60 to 15.30 euros ($15.12 to $17.01) for a 1-liter mug (33 fluid ounces), allowing attendees to enjoy the festivities without the risk of a hangover.
“For those who prefer not to drink alcohol but still want to enjoy the Oktoberfest experience, this is a fantastic option,” said Mikael Caselitz, 24, from Munich, while enjoying the festivities inside one of the festival tents. He noted that while some believe alcohol enhances fun, it’s entirely possible to have a great time without it.
“If you choose to drink alcohol-free beer, nobody will judge you,” he added, promoting an inclusive atmosphere. This year marked an exciting development for the city as the first dedicated alcohol-free beer garden opened in Munich. Named “Die Null” (meaning “the zero” in German), it featured non-alcoholic beers, mocktails, and other alcohol-free beverages near the main train station. However, it was set to close shortly before Oktoberfest started.
As the festival continues, Walter König, managing director of the Society of Hop Research located north of Munich, highlights the innovation involved in crafting alcohol-free beers. Special hop varieties have been developed because standard hops can lose their distinctive aromas when alcohol is removed during brewing.
Despite these challenges, customers remain loyal to the taste of traditional beers. König shared, “They simply want to know that what they’re tasting is just as good as regular beers with alcohol,” showcasing the ongoing commitment to quality in the world of alcohol-free brewing.
